Culture and Narrative: Taking Zero Waste Beyond the Convinced
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COP31 Blue Zone Speaker
Co-Founder and Director of Impact & Partnerships
Entertainment + Culture Pavilion
Samuel Rubin is a Barcelona-born climate strategist, impact producer, and cultural organizer working at the intersection of entertainment, policy, and environmental justice. He co-founded the Entertainment + Culture Pavilion, a global platform mobilizing the creative sector for climate action at major UN events, including COP and UNESCO MONDIACULT. He also leads the Culture Global Stocktake (CGST), an international initiative advancing the integration of culture, heritage, and creative industries into global climate policy.
Named to the Grist 50 list for his work transforming Hollywood’s climate narratives, Rubin has led impact campaigns for films such as I Am Greta and Youth v Gov and serves on the founding convening team of the UNFCCC's Entertainment and Culture for Climate Action initiative. His work focuses on harnessing storytelling, culture, and collective action to drive systemic change.
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