Qinhua Guo

Qinhua Guo is Director of the Sustainable Consumption Promotion Department at the China Chain Store & Franchise Association (CCFA). She has nearly ten years of experience in the retail and foodservice sectors, with a focus on sustainability and industry collaboration. She leads CCFA's initiatives on food waste reduction, sustainable supply chains, circular economy, and low-carbon retail operations.

She has also coordinated international cooperation projects, including the EU-funded SAFE project, promoting sustainable practices in China's fresh produce supply chain.